Influence of Social Media on Decision-Making in Labor

Document Type

Conference Proceeding - Restricted Access

Publication Date

5-8-2026

Abstract

With the increasing prevalence of social media use, expectant mothers frequently turn to online platforms for readily accessible information and peer support. Social media content often includes personal birth stories, emotional support, and both positive and negative experiences that may influence perceptions of labor interventions, particularly among primigravid women. However, the extent to which these digital narratives affect decision-making during labor is not well understood. This study aims to assess the percentage of mothers who report requesting or declining labor interventions, including epidurals, Foley balloons, misoprostol, and other pain management options. Additionally, we will identify which interventions are viewed positively or negatively, commonly consulted social media platforms, and the sources of shared content.

Our longitudinal survey study includes women aged 18 years and older who give birth at Butterworth Hospital. A QR code will be provided to the patient in their postpartum recovery room in the hospital. Participants will be directed to an explanation of the study and consent form, followed by the survey. Summary statistics will be calculated and patients will be categorized into vaginal labor, elective cesarean, and emergency cesarean. Categorical variables will be reported as frequencies and percentages, and continuous variables as means with standard deviations. Participants will be grouped based on whether they report requesting or declining labor interventions. Comparisons between groups will be performed using chi-square tests for categorical variables and t-tests for continuous variables, as appropriate. Analyses will examine associations between social media use characteristics (platform type, content source, and perceived sentiment) and attitudes toward labor interventions.

Results of this study are yet to be determined. Once completed, the results will report the prevalence of social media influenced decision making regarding labor interventions. Results will provide insight into the patterns of requested and declined interventions, commonly consulted platforms, content sources, and perceived sentiment toward medical management during labor.

Childbirth is a shared experience, making it natural for expectant mothers to seek accessible information through social media. These platforms feature personal labor experiences, health-related content, and inspirational narratives. Identifying which social media platforms and types of content influence labor decisions, provides insight into patient decision-making and may help physicians understand the concerns and needs of their patients.

Comments

2026 Research Day Corewell Health West, Grand Rapids, MI, May 8, 2026. Abstract 2015

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